What is a benefit of utilizing Shopify's store currency feature?

Utilizing Shopify's store currency feature primarily allows merchants to establish a default currency that enhances the customer experience. By setting a specific currency, merchants can ensure that prices are clearly displayed in a way that is familiar to the customer, reducing confusion and increasing the likelihood of conversion. This clarity can lead to a more seamless shopping experience, as customers are accustomed to understanding prices in their local currency without having to mentally convert values.

While the other options present functionalities related to currency, such as providing multiple currencies for transactions or automatic currency conversion, these features may depend on additional settings or Shopify plans. The focus on having a default currency emphasizes its role in simplifying transactions and improving overall usability for the user. This aspect is particularly beneficial for merchants aiming to cater to an international audience while ensuring that the pricing framework is straightforward and effective.