What is the function of the Shopify theme editor?

The function of the Shopify theme editor is specifically designed to modify and preview theme design and settings. This tool provides users with a user-friendly interface that allows merchants and developers to customize the appearance of their online store easily. You can adjust various aspects of the theme, including layout, colors, typography, and image placements, all in real-time without needing to write any code.

Furthermore, the theme editor also enables users to preview changes immediately, which is crucial for ensuring that the design reflects the brand and is visually appealing before making it live to customers. The ability to save and publish changes directly from the editor streamlines the design process, making it accessible even for those who may not have extensive technical skills.

In contrast, the other options pertain to functionalities that fall outside the scope of the theme editor. Developing custom plugins is more related to apps and extensions rather than theme customization. Analyzing sales metrics and reports is a function found in the Shopify Analytics dashboard, and handling inventory and order management is part of the core Shopify admin controls, rather than theme design.