What is the primary advantage of the theme editor in Shopify?

The primary advantage of the theme editor in Shopify is that it allows merchants to customize settings without the need for any coding knowledge. This tool is designed to be user-friendly, enabling merchants to make various adjustments to their store's appearance and functionalities through an intuitive interface. Features such as drag-and-drop functionalities, visual previews, and adjustable settings empower users to create a unique look for their online stores without having to write code themselves. This accessibility makes it easier for merchants to implement changes quickly and manage their online presence effectively.

The other choices do not reflect the core benefit of the theme editor. Extensive coding knowledge is not required to use the editor, making it accessible for everyone. Additionally, the editor is not limited in its customization options; rather, it enhances them by simplifying the process. Furthermore, the theme editor is intended for all store owners, not just developers, which further underscores its primary benefit of user-friendliness.