Why is including or updating the theme_info object important for theme authors?

Including or updating the theme_info object is vital for theme authors as it consolidates various important aspects of theme management and marketing. Firstly, it helps identify the designer of the theme, which can be crucial for branding and accountability. This transparency often fosters trust among users who may wish to support or reach out to a specific designer or agency for custom work or further inquiries.

Moreover, the theme_info object can serve as valuable advertising space for the agency or individual behind the theme. This is especially relevant for those who offer multiple themes or services, as it provides an opportunity to promote their work directly within the Shopify ecosystem, potentially attracting new clients or customers.

Lastly, the visibility into which merchants are using the theme provides crucial insights for both the designers and the Shopify community. This information can help theme authors understand their target audience better and improve design choices based on actual usage patterns, leading to more tailored and effective themes.

Thus, by encompassing identification, marketing, and analytics, the theme_info object plays a multifaceted role that significantly benefits theme authors, making it essential for proper theme management and promotion.